UMseki wethu
UMnu. Jimmy Leung, umseki, uneminyaka engama-43 yamava kwimveliso yefektri kwaye ebekuphela komnini wefektri iminyaka engama-36.
Ukusukela ngo-1980 ukuya ku-1984, wasebenza njengenjineli eHong Kong Crown Asia Watch Group kunye neHong Kong Golden Crown Watch Manufacturing Co., Ltd.
Ukususela ngo-1984 ukuya ku-1986, waseka iHong Kong Hip Shing Watch Co., Ltd. kunye neShenzhen Onway Watch Factory Manufacturing.
Ngo-1986, waseka iHong Kong Onway Watch Metal Co., Ltd. kunye neFoshan Nanhai Onway Watch Industry Co., Ltd.
Ekuqaleni kuka-2000, waqala ukuphuhlisa ifanitshala yokusonga ngaphandle kwaye ebesebenzisana neempawu ezaziwayo kumazwe amaninzi.
Emva koko waseka iFoshan Areffa Industry Co., Ltd ngo-2003 kwaye wasungula uphawu lwangaphandle i-Areffa ngo-2021.
UAreffa ngumvelisi weewotshi kunye nefanitshala egotywayo yangaphandle eneminyaka engaphezu kwama-20 yamava. Besithumela ngaphandle iimveliso zenkampu zangaphandle ezikumgangatho ophezulu eziphuhliswe kwaye zinelungelo elilodwa lomenzi wethu kumazwe angaphandle, kubandakanya uMzantsi Korea, iJapan, iYurophu kunye njl.
Njengoko iimarike zitshintsha, endaweni yokukhumbuza abantu ukuba bajonge ixesha, umsunguli wethu - UMnu Jimmy Leung wagqiba ekubeni enze uphawu oluxelela abantu ukuba baxabise kwaye banandiphe ixesha. Imisebenzi yokukhempisha lunxibelelwano olutsha lwentlalo kunye nendlela yokuphila yabahlali basezidolophini ukuze baphumle, basondele kwindalo, kwaye banandiphe ubomi bendlela yokuphumla.
Ngelixa siphuhlisa kwaye sivelisa ifanitshala esongwayo yeebrendi ezaziwayo kwihlabathi jikelele, uMnumzana Jimmy Leung uzama ukuvelisa iimveliso zefanitshala ezisongayo ezikumgangatho ophezulu ukwenzela abantu balapha. Ke ngoko, wazinikela ekwakheni uphawu - Areffa, kwaye wazimisela ukuba abe yinkampani yaseTshayina ekwisiphelo esiphezulu senkampu yangaphandle.
Uphuhliso lophawu
IAreffa yasekwa eFoshan, eTshayina ngo-2021.
Iimveliso zayo ziquka: iintente, iicanopies, iikhempi, izitulo ezisongayo, iitafile ezisongwayo, iibhedi ezisongwayo, iirakhi ezisongayo, iigrill zebarbecue, njl.
Ukhetho lwethu olukumgangatho ophezulu kunye nobugcisa obugqwesileyo buphumelele indumiso ebanzi kunye nothando oluvela kubathengi.
Yonke i-screw encinci ihlanganiswe ngokugqibeleleyo ekubunjweni kwecandelo ngalinye. Ubuchwephesha obucekeceke nobugqwesileyo bunokumelana nokuphononongwa kwexesha.
Iimveliso zethu zahlukene ngokwesitayile, zikhaphukhaphu kodwa zizinzile, zilula kodwa zisefashonini, kwaye ziyahlangabezana neemfuno zabathengi abohlukeneyo.
Nge-R&D eqhubekayo kunye nokuveliswa kweqela eliphambili loyilo, ngoku sineemveliso ezingama-38 ezinelungelo elilodwa lomenzi wechiza, kwaye ziphuhliswe zaba yi-brand yangaphandle ephezulu e-China edibanisa i-R&D, imveliso, uyilo, intengiso kunye nenkonzo kwishishini lomgangatho ophezulu wobugcisa.
Imigangatho yeBrand
Sixabisa umgangatho wezinto eziluhlaza kunye nesitayela soyilo olusebenzayo. Zonke iimveliso zinika kuqala izinto zendalo: 1. Iteki yaseBurma evela kumahlathi anyulu; 2. I-bamboo yendalo engaphezulu kweminyaka emi-5 ubudala, njl.njl. Ukusuka kumthombo wezinto eziluhlaza ukuya kwimveliso elandelayo kunye nokubunjwa kwezinto eziluhlaza, silawula ngokungqongqo ngokweemfuno zethu zokuthenga, ukuhlola iimveliso ezigqityiweyo, kunye nokuhlola iimveliso ezigqityiweyo.
Sicokisekile kuzo zonke iinkcukacha zenkqubo, isikrufu ngasinye, zonke izinto ezikhethiweyo, kunye nomzuzu ngamnye wexesha. Ngomoya wobugcisa kunye noshishino, siziphucula ngeentliziyo ezipheleleyo iimveliso zethu kwaye sizabalazela ukugqwesa.
Sikwazi kakuhle ukubaluleka komgangatho wemveliso kunye nokusebenza kwi-brand, kwaye sigxininisa ekugxininiseni umgangatho ophezulu kunye noyilo lwangaphambili. Ubugcisa obugqwesileyo obudityaniswe noyilo olusebenzayo olulodwa luqulethe isitayile esikhethekileyo senza abathengi bethu bazive banelisekile kwaye bekhululekile.
Ingcamango yeBrand
Ukusuka kwiNdlela enkulu ukuya kweLula
Sigxininisa ekuqaliseni izinto ezintsha kunye nombulelo. Iimveliso zethu ezikumgangatho ophezulu nazo ziyahlangabezana nokusukela wonke umntu kubomi bolonwabo.
Ngovavanyo oluqhubekayo kunye nokusungula izinto ezintsha, sizama ukudala uphawu olunempembelelo kwaye senze iimveliso zethu zibe nexabiso eliphezulu.
Sijonge phambili ekubeni ngoovulindlela kushishino lwefenitshala yangaphandle.
Ubulula yindlela esibujonga ngayo ubomi. Imveliso elungileyo kufuneka icinge kwaye ikwazi ukwenza abasebenzisi bazive bonwabile kwaye bekhululekile.
Siye sahlala sibambelela kwingcamango yokulula, kwaye siya kuqhubeka ukuyila iimveliso ezihlangabezana neemfuno zabathengi kwiindawo ezininzi.
Sizimisele ukwaphula imida yesithethe. Nangona asiyiyo kuphela enye emarikeni, kodwa sizama ukuba ezahlukeneyo m.
Ngelixa sisonyusa isantya sethu sophuhliso kwilizwe liphela, sikwanyanzelisa ukugcina eyethu inkcubeko yoshishino.
Ukongeza ekuziseni iimveliso ezilula nezihle kwihlabathi, sifuna ukusasaza umoya wenkululeko kuyo yonke indawo.
Kubantu banamhlanje, banqwenela ngakumbi ukuba yi-protagonist kunye ne-ejenti yamahhala kunokusebenzisa iimveliso.
Umbono weBrand
Ukukhempisha luhlobo oluthile lokuzonwabisa, ukusukela ngokomoya, kunye nomnqweno wabantu ngendalo.
Sinethemba lokusondeza abantu kwindalo, ukwakha unxibelelwano phakathi kwabantu nabantu, kunye nobudlelwane phakathi kwabantu kunye nobomi ngenkampu.
Thatha izixhobo zethu eziphathwayo zenkampu ukuze uhlale kude nesiphithiphithi sesixeko kwaye uphonononge amava esitayile esahlukileyo.
Kwindalo, unokonwabela umoya nemvula, ubone iintaba kunye nemilambo, okanye umamele ukucula kwe-bir.
