Umsunguli wethu
UMnu. Jimmy Leung, umsunguli, unamava eminyaka engama-43 kwimveliso yefektri kwaye ebengumnini wefektri yedwa kangangeminyaka engama-36.
Ukususela ngo-1980 ukuya ku-1984, wasebenza njengonjineli kwiHong Kong Crown Asia Watch Group kunye neHong Kong Golden Crown Watch Manufacturing Co., Ltd.
Ukususela ngo-1984 ukuya ku-1986, waseka iHong Kong Hip Shing Watch Co., Ltd. kunye neShenzhen Onway Watch Manufacturing Factory.
Ngo-1986, waseka iHong Kong Onway Watch Metal Co., Ltd. kunye neFoshan Nanhai Onway Watch Industry Co., Ltd.
Ekuqaleni kuka-2000, waqala ukuphuhlisa ifanitshala egoqwayo yangaphandle kwaye ebesebenzisana neempawu ezaziwayo kumazwe amaninzi.
Emva koko waseka iFoshan Areffa Industry Co., Ltd ngo-2003 waza waqalisa uphawu lwangaphandle iAreffa ngo-2021.
I-Areffa ngumvelisi weewotshi kunye nefenitshala egoqwayo yangaphandle enamava angaphezu kweminyaka engama-20. Besithumela ngaphandle iimveliso zokukhempisha zangaphandle ezikumgangatho ophezulu eziphuhlisiweyo kwaye zinelungelo elilodwa lomenzi wepatent kumazwe angaphandle, kuquka uMzantsi Korea, iJapan, iYurophu njl.
Njengoko imakethi itshintsha, endaweni yokukhumbuza abantu ukuba bajonge ixesha, umseki wethu — uMnu. Jimmy Leung wagqiba ekubeni enze uphawu oluxelela abantu ukuba balixabise kwaye bonwabele ixesha. Imisebenzi yokukhempisha yindlela entsha yokunxibelelana nabantu kunye nendlela yokuphila yabemi basezidolophini ukuze baphumle, basondele kwindalo, kwaye bonwabele ubomi obufana nobeeholide.
Ngelixa ephuhlisa kwaye evelisa ifenitshala egoqwayo yeebhrendi ezidumileyo kwihlabathi liphela, uMnu. Jimmy Leung uzama ukuvelisa iimveliso zefenitshala egoqwayo ezikumgangatho ophezulu zabemi balapha. Ngenxa yoko, wazinikela ekwakheni uphawu - iAreffa, waza wazimisela ukuba luphawu lwaseTshayina olukumgangatho ophezulu lokukhempisha ngaphandle.
Uphuhliso lweBrand
I-Areffa yasekwa eFoshan, eTshayina ngo-2021.
Iimveliso zayo ziquka: iitente, iikhanopi, iikampu, izitulo ezisongwayo, iitafile ezisongwayo, iibhedi ezisongwayo, iirakhi ezisongwayo, iigrill zebraai, njl.njl.
Ukhetho lwethu olukumgangatho ophezulu kunye nobugcisa obuhle kakhulu bufumene udumo olukhulu nothando kubathengi.
Zonke izikrufu ezincinci zihlanganiswe ngokugqibeleleyo nokwakheka kwento nganye. Ubuchule obuthambileyo nobugqwesileyo bunokumelana nokujongwa kwexesha.
Iimveliso zethu zinohlobo olwahlukeneyo, zikhaphukhaphu kodwa zizinzile, zilula kodwa zinefashoni, kwaye ziyahlangabezana neemfuno zabathengi abahlukeneyo.
Ngophando nophuhliso oluqhubekayo kunye nobuchule beqela eliphezulu loyilo, ngoku sineemveliso ezingama-38 ezinelungelo elilodwa lomenzi, kwaye saphuhliswa saba luphawu lwangaphandle oluphezulu eTshayina oludibanisa uphando nophuhliso, imveliso, uyilo, intengiso kunye nenkonzo kwishishini elikumgangatho ophezulu.
Imigangatho yeBrand
Sixabisa umgangatho wezinto eziluhlaza kunye nendlela yoyilo esebenzayo. Zonke iimveliso zibeka phambili izinto zendalo: 1. I-Burma teak evela kumahlathi angabonakaliyo; 2. I-bamboo yendalo eneminyaka engaphezu kwemi-5 ubudala, njl. Ukususela kumthombo wezinto eziluhlaza ukuya ekuvelisweni nasekubunjweni kwezinto eziluhlaza okulandelayo, silawula ngokungqongqo ngokweemfuno zethu zokuthenga, sihlole iimveliso ezigqityiweyo, kwaye sihlole iimveliso ezigqityiweyo.
Sisebenza ngononophelo kuzo zonke iinkcukacha zenkqubo, zonke izikrufu, zonke izinto ezikhethiweyo, kunye nalo lonke ixesha. Ngomoya wobugcisa kunye noshishino, siphucula iimveliso zethu ngentliziyo yonke kwaye silwela ngokwenene ukugqwesa.
Siyazi kakuhle ukubaluleka komgangatho wemveliso kunye nokusebenza kwayo kuphawu, kwaye sigxininisa ekugxileni kumgangatho ophezulu kunye noyilo lwantlandlolo. Ubuchule obuhle obudibene noyilo olusebenzayo olukhethekileyo lunesitayile esahlukileyo esenza abathengi bethu bazive banelisekile kwaye bekhululekile.
Ingcamango yeBrand
Ukusuka kwiNdlela eNkulu ukuya kwiNdlela elula
Sigxininisa ekuveliseni izinto ezintsha kunye nombulelo. Iimveliso zethu ezikumgangatho ophezulu zikwanelisa umnqweno womntu wonke wokuphila ubomi bokuzonwabisa.
Ngokusebenzisa iimvavanyo eziqhubekayo kunye nokuvelisa izinto ezintsha, sizama ukudala uphawu olunempembelelo kwaye senze iimveliso zethu zibe nexabiso eliphezulu.
Sijonge phambili ekubeni ngoovulindlela kwishishini lefenitshala yangaphandle.
Ubulula yindlela esibona ngayo ubomi. Imveliso elungileyo kufuneka ivuselele ingcinga kwaye ikwazi ukwenza abasebenzisi bazive bonwabile kwaye bekhululekile.
Besisoloko sibambelele kwingcamango yokwenza izinto zibe lula, kwaye siza kuqhubeka nokuyila iimveliso ezihlangabezana neemfuno zabathengi kwiindawo ezininzi.
Sizimisele ukwaphula imida yesiko. Nangona singabodwa kwimarike, kodwa sizama ukuba ngabahlukileyo.
Ngelixa sinyusa isantya sethu sophuhliso kulo lonke ilizwe, sikwagxininisa ekugcineni inkcubeko yethu yeshishini.
Ukongeza ekuziseni iimveliso ezilula nezintle kwihlabathi liphela, sifuna nokusasaza umoya wenkululeko kuyo yonke indawo.
Kubantu banamhlanje, banomdla wokuba ngumlinganiswa ophambili kunye ne-ejenti ekhululekileyo kunokusebenzisa iimveliso.
Umbono weBrand
Ukukhempisha luhlobo lolonwabo, umnqweno wokomoya, kunye nomnqweno wabantu ngendalo.
Sinethemba lokusondeza abantu kwindalo, sakhe unxibelelwano phakathi kwabantu nabantu, kunye nolwalamano phakathi kwabantu nobomi ngokukhempisha.
Thatha izixhobo zethu zokukhempisha eziphathwayo ukuze uhlale kude nesiphithiphithi sesixeko kwaye uhlole amava ahlukileyo esitayile.
Kwindalo, ungayonwabela umoya nemvula, ubone iintaba nemilambo, okanye umamele ukucula kwe-bir
